Prior to co-founding SpiroDavis, Michael has had long and distinguished career in media and publishing, having been a Director of highly respected media corporations throughout Australia, South Africa and, in the UK, with Gannett Group; one of the worlds largest news and media organisations.

With a history of resurrecting failing brands and launching new ones, Michael has headed up many mastheads, corporate events and conferences, digital vehicles and highly successful magazine launches which have won prestigious national and international awards; notably the PPA European Business Title of the Year (UK) and Bell Award for Business Title of the Year (Aust).

Whether they are brands he has created and developed or the multitude of major partner brands he has worked with and helped communicate through multiple channels, Michael has always passionately maintained that Brand is the cornerstone to the success of any product or service. Fundamental to this premise is the brands core proposition, its differentiation and the effective strategic communication of the two.

Michael is also Chairman and CEO of SpiroMedia and the Digital Management Corporation.

View Keith Davis's Biography
© 2010